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Email Marketing There are different ways in which you can use email marketing. This can be through a monthly newsletter, monthly promotions or what is often referred to in the marketing world as “thought leadership”. The key is […]
Terms and Conditions effectively sets out the terms you are offering to your Customer and helps the contractual parties to understand their duties, rights, roles and responsibilities. Here we outline 5 Reasons to have Terms and Conditions: Protect […]
Terms and Conditions effectively sets out the terms you are offering to your Customer and helps the contractual parties to understand their duties, rights, roles and responsibilities. It is correct to say a Contract can be verbal only. […]
What is your END Goal? Goals are such an important part of any business. If you do not know what you are aiming for, how can you go about getting there? In my view there are a number […]
In my article Are You Emotionally Connecting With Your Customers? I touch on the point about your marketing message being about your customer not you. But still linking with your WHY. Ultimately your customer either needs to have […]
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Are You Emotionally Connecting With Your Customers? I recently wrote an article on What is your WHY? I shared what my WHY is. What is often not realised is, how closely linked your personal WHY and your professional […]
WHAT IS YOUR WHY? What is your purpose in life? Do you know it?  Why do you do what you do in your personal life? Why do you do what you do in your professional life? Do you […]
Feeling Trapped I have known since 13 years old, I wanted to be a lawyer. Would you believe thanks to Ally McBeal. There are no dancing babies in the real legal world. Despite being told by my A […]